Enrich your CRM automatically from every customer call

The CRM data problem is a capture problem

Every CRM enrichment product runs into the same wall: you cannot summarize a meeting you never captured. Asking users to paste links or remember to invite a bot caps your coverage at whatever their discipline allows, which in most sales teams is not much.

MeetStream's calendar integration removes the human from the loop. Connect a Google or Outlook calendar and bots are scheduled automatically onto upcoming meetings, up to three months ahead. Every customer call gets captured, which means every CRM record gets enriched.

Structured data that maps to CRM fields

What comes back from each meeting is deliberately structured, so writing it into a CRM activity is a mapping exercise rather than a parsing project.

• Diarized transcript, the raw material for LLM-generated summaries and next steps
• Participant list with join and leave times, ready to log as meeting attendees
• Host and platform metadata for accurate activity records
• MP4 recording and per-participant audio to attach or link from the activity
• In-meeting chat messages, which often contain links and commitments worth logging

One POST from meeting link to logged call

For meetings outside the calendar flow, enrichment starts with a single POST request containing the meeting URL. A bot joins the Zoom, Google Meet, or Microsoft Teams call with no host permission or paid meeting plan required, records it, and your pipeline takes over from there.

A webhook-driven enrichment pipeline

Webhook notifications fire on bot lifecycle events, so your enrichment job starts the moment a meeting ends and media is ready. A typical pipeline pulls the transcript, runs an extraction prompt for summary, action items, and objections, matches attendees to CRM contacts by email, and writes the activity through your CRM's API.

Because everything is event driven, the pipeline stays simple: no polling, no schedulers, and each meeting is processed exactly once.

Accuracy knobs for the calls that matter

When a transcript feeds a renewal record or an executive summary, quality matters more than usual. You can re-trigger transcription on any stored recording, or process per-participant audio to isolate the customer's voice before extraction. The async transcript after the call is your durable source of truth, while real-time transcripts let you show live status in your product.

On the trust side, MeetStream encrypts data in transit and at rest, is GDPR compliant and ISO 27001 certified, and supports bring-your-own S3 so recordings can live in your storage from the moment they are written.

How it works

1. Connect user calendars so bots auto-join upcoming customer meetings, or send a POST with a meeting URL.
2. Get a webhook notification when the meeting ends and the transcript and media are ready.
3. Extract summaries, action items, and attendees from the diarized transcript.
4. Write the enriched activity to the CRM through its API, matched to the right contacts and deals.

Frequently asked questions